ATN Bangla

INTRODUCTION:

ATN Bangla aims at promoting media and cultural world. Dynamism is the key word for ATN Bangla. It has opened up opportunities for national and international interactions in the broadcasting world through satellite transmission. Besides supplying visual material within & outside the country, ATN Bangla aims at providing information, entertainment and education through its programmes all over the world. In the process it also ensures that the country�s culture and heritage are put to exposure for understing and appreciation.

HISTORY:

ATN Bangla is the first ever private satellite TV channel in Bangladesh. The channel started operating in the year 1997. In May 1999 the channel switched over from analog to digital technology and the screen became brighter and more attractive. In 2000, the channel extended its transmission to Europe and beyond. It was converted to digital system globally in May 2000. In July 16, 2001 ATN Bangla started broadcasting news bulletins. In 2002, ATN Bangla changed its analog format of transmission to digital satellite newsgathering system (SNG). It started English news bulletins from 01, September 2002. ATN Bangla earned wide appreciation for its coverage of the Iraq war by introducing hourly news bulletins. Among the TV channels of Bangladesh ATN Bangla has taken up the challenge of providing its viewers with the latest information about development at home and abroad.

ATN Bangla also introduced its own star search programme Tarokader Taroka to find and promote talents all over the country and to bring them to national level through healthy competition.

ATN Bangla is also highly popular in South East Asia, Far East, Middle East, Europe, the United States of America, Canada, Australia and Africa. ATN Bangla News & Islamic programmes have specially drawn the attention of TV viewers for its innovative approach. This has been reflected in the volume of advertisement it receives from within and outside the country.

ATN Bangla has already stepped into its 10th Anniversary. It has made its mark allover the world.

ATN Bangla is a 24-hour TV channel and telecasts its programmes keeping in mind the internationally accepted broadcast criterion- Education, Information and Entertainment.

The channel has the following major departments:

• Programmes.
• News and Current Affairs.
• Sales and Marketing.
• Administration and Human Resources.
• Broadcast and Engineering.
• Finance and Accounts.

Programme department has the following sections:-

• Programming
• Set Design and Properties.
• Makeup.
• Presentation.
• Press & Publication.
• Library and Archive.

Programming section arranges various sorts of materials which include:-

• Drama and Entertainment - Full-length and Series & Serial dramas, Music, Dance and dance drama, Magazine and Game shows etc.
• Educational and Social Affairs programms�Documentaries, Talk Shows, Instructional programmes (cooking shows and beauty tips etc) Women Empowerment shows, Child-issues oriented programmes, Students� Educational programmes, Edutainment shows and Public Services Announcement (PSA).

Film and Sport � Feature films, Short films (local and foreign) and Local, National and International Sports.

News and current Affairs department has the following sections:-

• Reporting
• Editing
• Presentation
• Talk shows on current Affairs
• Research, Reference and Archives.

Sales and Marketing has the following sections:-

• Market Analysis and Research.
• Collection of advertisements.
• Agreements and documentation.
• Production and prom motion.

Administration and Human Resources department has the following sections:-

• Management and Human Resources.
• Establishment.
• Communications.

Broadcast and Engineering has the following sections:-

Maintenance

Outside broadcasting.

Satellite and communications.

Training and Research.

ontact for Subscription of  ATN Bangla :
	Bangladesh: ATN Bangla Ltd. Multi Media Production Co.Ltd WASA Bhaban,1st Floor, 98 Kazi Nazrul Islam Avenue Kawran Bazar,Dhaka-1215 Bangladesh Phone: 8189630-33,9139758-60 Fax :    880-2-9139883,8189634 e-mail- atn@dhaka.agni.com
	India: All Time News Bangla Private Limited. P-24, Darga Road, Kolkata - 7000017 India Phone : 91(033) 2287 9479, Mobile : 9830034875, Fax: 91(033) 22892462 e-mail- tapanroy97@rediffmail.com